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How Not to Communicate with Your Customers

How Not to Communicate with Your Clients
})();This article will give you the "don'ts" of not participating with your customers.-->Free PDF DownloadBe Nice to Your Customers- By Tom Borginput.}Name:Email:How Not to Communicate with Your Customers-->Abusinessassociate and I walked into a Mexican-American restaurant for lunch.Our eyes were met by a sign that read,jordan 11 bred, "Banks don't make tacos; we don't accept checks." Next to the words there was a sketch of theownerwith a scowl on his face.That first impression had already left a bad taste in mymouth, and we hadn't even sat down to order our meal.What the owner of this restaurant does not realize is that the message he is sending out to his potentialcustomersis not positive.Is this the message he really wants to express to his customers?No Shirt-No Shoes-No ServiceWe Reserve the Right to Refuse Service to Anyone.Shoplifters will be prosecuted to the full extent of the law.A couple of golfing partners decide to try out a new golf course.They walk up to the clubhouse and are met with a barrage of negative signage: "Clean your spikes before entering clubhouse."What the owners of this golf course are doing is setting up a negative impression before the first ball is even teed up.Charles Lamb, the great English essayist, said it best when he wrote these words, "Damn it, I like to be liked!A better way for the restaurant owner to inform hisclientsof the policy of not accepting personal checks could be to tell them what forms of payment he will accept.The sign could read this way:"Your Visa, Master Charge, Diner's Club, and American Express cards are most welcome."A better way for the golf course tocommunicateits rules to customers would be to have the signs read this way:"In order to provide you with a quality golfing experience we ask that all participants follow our rules of golf etiquette.""In order to keep our golf course in top condition for everyone's enjoyment,http://www.is028.com/thread-1095663-1-1.html,air jordan 11, please replace all divots.Please wear your shirt and shoes on the golf course and in the clubhouse."The impressions acustomerreceives when he walks into a business ororganizationare merely a reflection of the owner's values and people skills and how he or she chooses to express them.Most restaurants have a sign over the coat rack that reads, "Not responsible for lost or stolen articles.What the sign is really saying is "WE DON'T WANT TO BE responsible for lost or stolen articles." Legally,http://community.froghosting-group.co.uk/blogs/viewstory/1109811, they really are responsible; they just don't want you to know it.Most restaurants that I have surveyed report that they rarely have had anyone lose a coat or a personal belonging.Remember, we are trying to make this a positive experience for the customer.Earl Nightingale used to tell the story of a very popular restaurant in Florida that is still in business today.The customers observe a sign over the coat rack that reads,air jordan 11 retro,http://www.0768v.com/forum.php?mod=viewthread&tid=219768, "Of course we are responsible for your belongings when you are a guest in our restaurant.This restaurant has taken a very different approach to reminding its customers that they are important.In so many words,jordan 11 retro, the owner is telling his customers that he cares about them and that he is responsible.After one of my talks during which I mentioned this restaurant, an elderly woman came up to me and asked,air jordan 12, "Where is that restaurant located?My husband and I live down there part of the year and would love to visit it."How about the sign that appears on most business doors after hours.A better idea might be to word it this way: "Unfortunately, our store is now closed: our next opportunity to serve you is 8:30 a."How can a business avoid giving its customers a negative impression through its signage?Ask the question, "What policies and signs are there in our organization that penalize our customers?Discuss with youremployeeshow you canchangeor modify your policies.How can you re-word negative signs so that they give a positive impression?You may not be able to make everything positive,jordan 12 playoffs, but the changes you do make will be well-received by your customers.You will begin to set your business apart from the competition and make it a more friendly place to visit.Related Articles Downsizing - Some best practices "We Can't Communicate" Stress-Free Selling� - Should I Call or Email?Lost in Space The Keys to Multi-Channel Success All Business Communications are Not Equal Whats in a name?Effective Communication in the Workplace Stress-Free Selling� - Do Your Proposals Sell?Nonverbal Communication in the Workplace: How it can be Helpful (Tip #15) They all buy.Only some return time and again Spread The Word Your Word Do you obey the 5 commandments of customer communication?Determining Their Needs Nonverbal Communication in the Workplace: How You Can Improve (Tip #41) Can Social Media be a value proposition for you and your customers?Finding Your Starting Point Persuasion at All Levels How to Choose Business Success Instead of Failure Are You Really Adding Customer Value?
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